This 100% positive and uplifting TV ad is one of the very strongest that we've seen from any 2016 candidate:
The ad will air in three states with primaries on Tuesday, but the message is very much aimed at a general election audience.
There is no dialogue, but as text scrolls across the screen, Clinton is seen with supporters including Geneva Reed-Veal, the mother of Sandra Bland and a frequent surrogate on issues such as police violence; Congressman John Lewis; and former Arizona congresswoman Gabby Giffords...
Music for the ad was written and performed by soul singer Andra Day, who also performed at a Clinton fundraising concert in New York earlier this year.
It will air in Philadelphia, Pittsburgh, Baltimore, and Hartford media markets."Love and Kindness" perfectly counterpoints the divisive attacks from the Sanders campaign over the recent weeks while also previewing a positive general election message against lying sludge monster Donald Trump.
The best part of all? This ad completely reflects Hillary Clinton's heart, her lifetime work of improving people's lives, and what kind of campaign she wants to run.