Late last night, the Clinton campaign announced it would begin airing on Tuesday its first TV ads in Iowa and New Hampshire -- one telling the story of Hillary's mother who was abandoned as a child; the other emphasizing her work fighting for families. These two bio spots will run for five weeks at approximately $1 million in each state. And there are three reasons why the Clinton camp is airing these TV ads. One, it's to refocus attention on her Roosevelt Island speech in June, when she first played up her mother's story. Two, it's to allow her to dominate the airwaves in Iowa and New Hampshire now (when there isn't as much competition) as opposed to later in the year (when all of the campaigns will be up with ads). And three, it gives her the opportunity to improve her overall favorable numbers, which have taken a hit in recent polls.
This can also be considered a preemptive strike:
In a conversation with Business Insider on Sunday evening, a Clinton campaign aide said the ads are designed to counter a coming "avalanche" of negative attacks from Republican super PACs. According to the aide, Clinton's campaign expects these GOP PAC commercials will begin airing in the fall after Labor Day and they estimate at least $34 million worth of airtime has been purchased for these attack ads in the first four primary states.
"Hillary Clinton is going to be the subject of the most intense and well-funded attack machine in the history of presidential politics. We are not going to let the Republicans succeed in their attempts to define her before she has the chance to take her own, positive message to the voters in Iowa and New Hampshire," the aide said.These are excellent ads with a powerful, personal message...just the kind that we should have seen more of the last time she ran for president. They are also another sign that this campaign is proactive and knows full well the negative onslaught that they'll soon be up against.